Our History

Old CEL Logo

1901

C.E. Lawford begins trading as a general merchant in Auckland.

Mitutoyo

2012

Hobeca, acquires Industrial Agents & Services LTD, an importer and wholesaler of Mitutoyo measuring instruments.

HTC Logo

2013

Hobeca joins HTC Group, owned and led by Robb Huskinson.

JacJay

2019

Hobeca acquires Jac Jay Ltd an importer and distributor of products for DIY and professional painters. Brands included Sikkens, Seal-Krete, Synteko, Timbermate & Earls.

Wayco

2021

Hobeca acquires Wayco Equipment a manufacturer of quality workshop equipment, tailored to the New Zealand automotive trade.

Lawfords

2023

Hobeca acquires CE Lawford, a third-generation family-owned wholesale business, trading since 1901. CE Lawford proudly import and distribute a wide range of quality Tools and General Hardware products throughout New Zealand.

Taurus

2023

Hobeca acquires Taurus Leather Toolbelt Company.   Founded in 1988 Taurus prides itself on having a fantastic team of people who are passionate about making the best tool belts on the market.