UHU
THE UHU BRAND
People of all ages, from a wide range of backgrounds and professions as well as a wide variety of personal and professional users know UHU and regard UHU as key to all their domestic, hobby, school or work gluing and bonding jobs. They've known UHU since nursery or primary school.
The positive perception of the UHU brand comes from the sense of achievement when being creative on your own or with family, when completing practical jobs in class or as part of a team, in model building projects at home or in a club or completing DIY, as well as in professional life in manufacturing, repairs and maintenance.
UHU COMPANY HISTORY
In 1905, the pharmacist August Fischer bought Ludwig Hoerth in Bühl, a small chemical factory founded in 1884 . Little did he know at the time that he would soon create an invention that would lead to his company becoming one of the most well-known adhesive manufacturers in the world.
In 1932, the crucial breakthrough came when August Fischer successfully developed the world's first ready-to-use, crystal-clear synthetic resin adhesive. It reliably bonded all materials known at the time, even the first plastics such as Bakelite. As was customary in the paper, office and stationery industry at the time, he chose the name of a bird (the eagle owl) for his new product: "UHU The all-purpose adhesive®".
THE SUCCESS STORY
The adhesive in the black and yellow tube has become one of the best-known branded items of our time. More than 100 years after its founding, UHU can now look back on a corporate history that is defined by continuous progress in research and development as well as marketing. By developing innovative products and advanced bonding techniques, the company now offers a complete range of adhesives for a wide range of materials which lead the way in quality and performance.
SUSTAINABILITY
High quality standards mean our products are reliable, durable and safe both in manufacture and use. Many of our products are manufactured in Germany and the Netherlands in factories located close to city centres. That's why the topic of sustainability plays an important role.
UHU will continue to meet the demanding expectations of its users and offer innovative solutions to make applying adhesives simple, and therefore safe. True to the motto:
Glues anything, anytime