About Hobeca

Hobeca is proudly New Zealand-owned and operated, with a history that spans back to 1901. We started as a manufacturer's representative, evolving over time into an importer and distributor focused on sourcing a diverse range of high-quality products from around the world. This adaptability earned us a strong reputation as a 'go-to' company for hard-to-find products.

In 2013, Hobeca was acquired by Group HTC and has since expanded to become one of NZ's largest importers of products found in workshops, construction sites, homes, and garages across NZ.

We are proud to be a trusted partner to a large customer base who supply electrical, engineering, DIY, construction, rural, automotive, paint, and the marine sectors. We cover the whole country from our Auckland base.

Through our partnerships with leading brands, we offer an unbeatable range backed by an expert team. Growing our people, our business, and our impact is what drives us. We take pride in what we do, the products we offer, and the service we provide. We employ hardworking professionals who are values-driven and focused on helping our teams and customers grow.